AUM Partners LLC supports social causes and companies that demonstrate leadership in social responsibility and giving back. What Coca Cola does in this instance is big for many reasons.
For one, a world business leader – like Coca Cola – has always been on the forefront of leading the way for other companies in giving back and helping those in less fortunate situations. This goes beyond that. Coca Cola is taking a proactive measure, despite declining sales, and making a statement by helping the people of the Philippines, who were recently afflicted by a crippling typhoon.
AUM Partners LLC applauds the efforts of Coca Cola.
Even while Coke sales are declining, the soft drink giant is still putting its advertising on hold to focus on a more important cause.
Coca-Cola announced last week that the company is suspending its brand advertising in the Philippines so that it can donate its entire ad budget to typhoon relief efforts. The company has so far donated more than $2.5 million in cash and in-kind contributions.
“We wish to express our heartfelt solidarity to all Filipinos in these difficult times,”Carlos Salazar Lomelín, Chief Executive Officer of Coca-Cola FEMSA, the bottling company of the Philippines, said in a press release. “It is in times like these when the Philippines sets an example of resilience and good spirit, and where our values of supporting ourselves as a team come at its best.”